Alita Lidia embarks on her fearless genre-melding purple alien era with "the alien is coming"

Alita Lidia turns adventurous with “the alien is coming,” an alternative pop track that won’t sit neatly inside one genre. An experimental sound with a lot of personality, pop, R&B, rap and opera vocals collide with a rhythmic instrumental. What makes the track interesting is its willingness to embrace the unexpected rather than smooth away its eccentric edges. Lidia’s “purple alien era” becomes more than a concept, it gives the song a unique identity and a playful creative world. There’s something brave, offbeat and really experimental about “the alien is coming”.