The Marches convert self-assurance into subtle resistance with "Be Cool."


The Marches return with "Be Cool," a song rooted in the moment when you start telling yourself everything is fine, even though some part of you knows it's not. The song captures that private conversation we have with ourselves when moving forward means admitting that staying where we were no longer feels right.

"Be Cool" recognizes the version of yourself that stayed too long and decides, inside, that you don't have to stay there. The song makes that private shift something we can all identify with, giving form to the odd relief that can come with self-awareness.

The Marches' "Be Cool" is a reflective portrait of personal change, based on the tension of saying you are okay and starting to understand what okay might actually mean. "It's a song about finding the strength to step out of an old version of yourself, even when the process is quiet and uncertain. "Be Cool" gives a voice to that moment where you have to tell yourself you're fine before you're ready to really believe it. 

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