Obie Trice's new song "TBH" is like a statement: short, sharp, and completely honest. The one-track blast, which came out on September 12 through Greenback Records, is the rapper's first major solo release in years and a clear attempt to re-establish himself in a scene that has changed a lot since his breakthrough in the early 2000s. The single is short and to the point, and it has enough energy to remind old fans (and new ones who are interested) why Obie's voice was important then and still is now.
The first thing that stands out is the production. It has a punchy, unrelenting sound that makes it feel more like the soundtrack to a sparring match than a beat. The drums hit with a tight energy that lets Obie's bars breathe while always moving the song forward. All of the critics and media outlets that have reviewed the release agree that the music has a tight, urgent pace that fits Trice's clipped, combative delivery perfectly. This production choice makes "TBH" a song that is meant to be heard right away, which is great for people who have short attention spans. pans and listens again.
Obie relies on what he does best: clear, simple lines spoken with authority that he has earned. He doesn't try to keep up with the latest trends or out-gloss newer rap rhythms; instead, he trusts the power of his pen and the weight of his presence. For fans who remember his early work, the Eminem-era shoutouts that made him famous around the world, and the big hits from albums like Cheers, "TBH" sounds like a veteran artist reminding everyone that he still has outstanding technical skills. The new single doesn't change his legacy, but it shows that he can still add to it in a meaningful way.
This release also comes with some intriguing news from the industry: reports say that Obie has teamed up with Conor McGregor's Greenback Records for the single. This could mean a new chapter for Obie, with more exposure and new ways to promote himself. Along with the release of the single, news outlets have reported that there will be a UK/European tour later this fall. This suggests that this isn't just a one-time release but part of a larger plan to get back into touring and being seen. The new single and the return to touring make "TBH" feel less like a cash-in on nostalgia and more like the start of a new, purposeful act.
“TBH” is proof-of-life from an artist who doesn't need to change who he is to stay relevant; he just needs to remind people why they liked his voice in the first place. It's small, sure of itself, and made to do what outstanding singles do: cut through noise, assert identity, and leave the listener wanting more. "TBH" could be the start of a full-length comeback or just a taste of what's to come. Either way, it's a positive reminder that Obie Trice is still a sharp, deliberate presence in hip-hop, and his barbed honesty still hits.
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