French electro-pop duo Hatt returns with their captivating new single, “Now,” released via Cookie Records. Known for blending indie pop, house, and vaporous electronic textures, the pair have built a reputation for crafting music that bridges the dance floor and deeper emotional spaces. With “Now,” they continue to expand their sonic world, delivering a track that feels equally cinematic and intimate.
From the opening moments, “Now” captures attention with its sleek production and hypnotic pulse. The synths glide effortlessly over a precise, driving rhythm, building an atmosphere that feels both urgent and ethereal. The song balances energy and introspection, club-ready yet deeply emotive, showing off the duo’s ability to merge contrast into harmony.
The vocals are the emotional anchor of the track. Soft yet commanding, they carry a tone that’s equal parts longing and release. When paired with the lush electronic arrangement, the voice becomes another instrument, weaving through layers of synth and percussion to create a sound that feels immersive and alive. The production, engineered by the legendary Jean Barret and mastered by Chab, brings a refined depth that elevates the entire experience.
Beyond the sound, “Now” finds power in its visuals. The accompanying music video is a striking metaphor for freedom, an umbilical cord transforming into a lifeline caught by an astronaut, only to snap, sending them adrift into infinity. It’s a vivid representation of letting go, of finding meaning in isolation, and of discovering beauty in release.
With “Now,” Hatt confirm their place among France’s most intriguing new electro-pop acts. The track showcases both technical precision and emotional resonance, proof that their sound continues to evolve with purpose and artistry. Atmospheric, polished, and deeply human, “Now” is a mesmerising listen that leaves a lasting impression.
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